Improving the results of B2B marketing and demand creation strategy through analytics, marketing performance measurement, creativity and technology with a special interest in social media and "grass roots" methods that can be useful to any size business.
Marketing Technologist & Demand Creation Consultant
I've been spending a lot of time reading and re-reading Jim Sterne's excellent "Web Metrics: Proven Methods for Measuring Web Site Success" lately. It's easy to read, suggests many useful metrics and measurement techniques for understanding your web site traffic and has many links to related web resources. Even though it was originally published in 2002, most of it is just as relevant today. I highly recommend it to anyone looking to make the most of their web site.