Marketing|Demand Creation Blog: Thoughts on strategy, lead optimization, social media and the digital space

Tuesday, December 28, 2004

Web Metrics-Book

I've been spending a lot of time reading and re-reading Jim Sterne's excellent "Web Metrics: Proven Methods for Measuring Web Site Success" lately. It's easy to read, suggests many useful metrics and measurement techniques for understanding your web site traffic and has many links to related web resources. Even though it was originally published in 2002, most of it is just as relevant today. I highly recommend it to anyone looking to make the most of their web site.
Joseph Mann Tuesday, December 28, 2004


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