Monday, January 03, 2005
Strategic Graphic Design: Think Business
I requested to review the market research and clinical studies of the product and studied the competitors' approaches. When designs were presented to the client, positioning each in terms of the business need allowed the client to understand how the identity and packaging would drive the success of his product and made the presentation less about the subjective attitudes each person has about color, type and other graphic choices.
Ultimately, a strategic graphic design approach based on research enabled rapid development (4 days from concept to presentation), made the client happy and launched a brand identity that energized the marketplace.