Friday, December 23, 2005
How much should PR contribute to your web site?
I tend to think this number is a little low, even for the time the study was done. Today, as the internet and electronic tools have become even more firmly entrenched in business and put into use by the media, I’d expect a good PR strategy and consistent release schedule coupled with frequently updated relevant site content should drive double the traffic, if not more.
I’d love to hear some of the metrics others are capturing out there on press release contribution to site traffic, and of course there is the larger world of activities that fall under the PR umbrella beyond just press releases. These also have the opportunity to drive site traffic.
1 Sterne, Jim. Web Metrics. John Wiley & Sons, Inc. 2002. p. 91