Wednesday, December 21, 2005
“Podcast” Chosen as Word of the Year
I’ll say. With more than 6 million MP3 player owners having downloaded podcasts1 and Apple Computer reporting more than 15,000 podcasts are available through its iTunes Music Store2 alone, we’re not exactly at the critical mass stage yet, but those are still no metrics to dismiss. The numbers are sure to climb steadily as more businesses realize the value of podcasts in branding and demand creation and figure out how to integrate them into their communications.
1 Pew Internet & American Life Project
2 Apple Computer