Improving the results of B2B marketing and demand creation strategy through analytics, marketing performance measurement, creativity and technology with a special interest in social media and "grass roots" methods that can be useful to any size business.
Marketing Technologist & Demand Creation Consultant
Or so says MarketingSherpa: I just discovered “wisdom” from one of my case studies was included in MarketingSherpa’s recently released report of real-life experiences of marketers from 110 organizations. The 4th annual report entitled “Marketing Wisdom for 2006: 110 Marketers & Agencies Share Real-life Tips” includes test results and lessons-learned stories from such marketers and agencies as: American Red Cross, CompUSA, Cox Communications, Deloitte & Touche, Palo Alto Software, and The Motley Fool. Sounds like I’m in pretty heady company. Now if I could just find someone to shrink this enormous head of mine!