Thursday, June 09, 2011
One of our picks was a trendy new thing called called a 2d-barcode, which is really not new at all since barcodes revolutionized product manufacturing, distribution and package tracking and have been around for years in places like Japan.
I don't know if I've just become more aware of them of late, but in the first few months of 2011 it seems like their use has exploded beyond anything I saw last year. Certainly magazine advertisers are picking up on the power of the barcode to connect the print and online worlds -- it's a logical fit and lends some real numbers to the generally squishy measurability of print advertising.
Will 2d barcoding really be the ubiquitous marketing tool of the future? All I know is they seem to be great way to easily provide value-added information to busy clients and prospects on the go -- and all that extra engagement can't be a bad thing for the bottom line.
BTW, if you'd like to check out the rest of the "Top 10 Marketing Predictions for 2011," feel free to download a copy.